Launched in May 2007, South-Eastern Office Supplies (SEOS) engaged Kiandra to build a website and new online store solution, with complete content management. Utilising the latest in .NET and Ajax technology, the new SEOS store was built to be the best online office supplies store in the industry.
www.south-eastern.com.au
Some example screens are shown below. (Please note, the prices shown are examples only, and do not reflect actual prices)
SEOS wanted a “big and bold” homepage, utilising a glossy and modern look, and so Kiandra did just that.
The use of lots of lighting, overlapping colours and tones – plus the incorporation of a 3d gel look a certain points has given SEOS their unique style.
The site has been built with full CSS layout, which enables SEOS to apply different ‘skins’ in future if they decide to change their branding.
All website content is completely editable by SEOS via a custom built content management system.
Click on the screen to the left to see a larger version.
When users navigate to the online store, they can either log in or request an account.
Kiandra utilise full SSL security to protect passwords, and have implemented quick tools to enable a fast login for users when they return to SEOS.
The top and left hand side of the display incorporate web-standard sized advertising banners, using a custom built advertising engine to control ad placement.
In addition, a “Live Help” system is incorporated to give customers the ability to chat real-time with SEOS support staff. Any questions that a customer may have are instantly answered.
Click on the screen to the left to see a larger version.
Once logged in, the site presents a fully dynamic, data driven menu on the left with summary information.
The information in this menu is generated automatically and securely, based on South-Eastern’s internal systems and ensures the information on the website is always current and up to date.
Kiandra have built a “save always” feature into the site, so no matter where you go or what you do, the site remembers it for next time you log in.
A powerful searching system is provided at the top of the screen, with the main content are for the site presented in the centre middle.
Click on the screen to the left to see a larger version.
The searching system is very fast and utilises full text indexing. Search results are categorised at the top of the search results, with the various classifications of products also presented in an intuitive bread-crumb style – enabling the user to navigate any ‘depth’ within the search.
The paged search results fully utilise Ajax technology to enable fast navigation and adding to the cart. Products can be quickly and easily added one after another, and a full detail view of the product is only a single click away.
Click on the screen to the left to see a larger version.
The product detail page is clear and allows for a significant volume of information if required (for example, for IT products).
Items can be quickly added to the cart from this page, or added to any number of unlimited “Hotlists” that allow orders to be instantly processed later.
Although there are a number of “off the shelf” ecommerce products available, the utilisation of a fully tailored solution has enabled the SEOS webstore to look and function exactly how they require, without any limitations. This includes full screen design ‘skinning’, secure interfacing with existing systems, order authorisation work-flow management and powerful reporting.
Click on the screen to the left to see a larger version.